Sweet Roll Guild's Latest - News

kawaii plush of rilakkuma smiling
Meet Rilakkuma: The Beloved San-X Character Every Kawaii Fan Should Know
Meet Rilakkuma — the iconic San-X bear who just wants to relax. Learn about the character's story and explore our full lineup of Rilakkuma plushies and blind boxes. Read more...
kawaii sensory squishy toy of sally the pink stingray
How to Care for Your Kawaii Squishies: Cleaning, Storage & Display Tips
Want to keep your squishies in top shape? This guide covers everything from cleaning and storage to creative display ideas for your kawaii collection. Read more...
kawaii miffy room blind box collection
What Is a Blind Box? A Beginner's Guide to Kawaii Blind Box Collecting
New to blind boxes? This beginner's guide explains how they work, which brands to try first, and tips for smart collecting. Read more...
kawaii mofusand kitties dressed as various fruits plush keychains apple peach melon strawberry pineapple
The Ultimate Kawaii Plush Gift Guide
Not sure what to get the kawaii lover in your life? This gift guide breaks down the best kawaii plushies by personality type — from Rilakkuma fans to blind box... Read more...
NEW Kawaii Blind Boxes Available Now at Sweet Roll Guild!
NEW Kawaii Blind Boxes Available Now at Sweet Roll Guild!
Sweet Roll Guild has added a huge new collection of kawaii blind boxes featuring Kirby, Miffy, Chiikawa, mofusand, Hatsune Miku, Sumikkogurashi, and adorable Re-Ment miniature collections! Discover plush mascots, detailed... Read more...
NEW Koupen Chan Fruit & Bakery Series Available Now with adorable plush penguins themed as bakery items.
NEW Koupen Chan Fruit & Bakery Series Available Now!
These adorable Japanese penguin plushies are perfect for kawaii fans, collectors, and anyone who loves soft, cute, and comforting plush toys. From fruit-inspired outfits to sweet bakery themes, there’s a... Read more...
We are Officially Open!
🎉✨ We’re Officially Open! Welcome to Sweet Roll Guild! ✨🎉 We are a husband and wife team who have a shared passion for collecting and everything cute, and wanted to share that passion with you. We hope that our little store brings you so much joy, and we will continue to work hard to bring you the best treasures! Read more...